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20130115
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NBC
Jan 19, 2013 6:30pm PST
huge emphasis on content and distribution here at ces this year, it is a pleasure to have lincoln wallen with us. lincoln is the chief technology officer of dreamworks animation. thanks for giving us some time. with all of this mobile technology being spread around as a movie company that, a, wants us in the theaters and, b, sells dvds, is this a good thing, or does it make you nervous? >> it's a great thing in that consumers today want -- they want what they want where they want it, when they want it. an old phrase now, but it's true. and i think the power of mobile devices, the fact that consumers like to consume content in different places at different times, in addition to we have our own initiatives. we announced last week available to the public, a joint venture with technicolor. it's aimed primarily at simplifying the experience of finding and watching content on all of these different devices because right now it is fragmented. we're still in a transition from follow to digital. the faster we can get consumers across the divide and into a simple experience that regardless
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